Meet a visionary entrepreneur whose passion for fitness has not only transformed his own life but also impacted countless others. Rising from humble beginnings in a small town to achieving global recognition, he embodies unwavering dedication, innovation, and a mission to empower individuals physically, mentally, and professionally. In this interview, he reflects on his remarkable journey, delves into his career and motivations, and shares insights into his work and exciting future projects.
How did your journey begin?
My entrepreneurial journey started humbly, in my small hometown of Adamuz, where I opened a gym. It was no easy feat—three experienced entrepreneurs before me had failed in the same endeavor. Adamuz, with its population of just over 3,000, is a town where most people work tirelessly in agriculture. The idea of hitting the gym after such a physically demanding day seemed improbable. Yet, I saw an opportunity to create something meaningful and took the leap.
When did you officially start your career?
While my entrepreneurial career officially began in 1996, the seeds were planted years before. My passion for fitness was sparked the moment I picked up an iron-and-cement dumbbell in the garage of my childhood friend’s grandmother. That single experience ignited a fire within me, setting in motion a journey that has defined my life.
As an athlete, my first recognition came in Adamuz thanks to a dear friend, José María Regalon, the owner of Restaurante Chaparro. He introduced me to the community as a budding sportsman. To this day, his restaurant is a special place for my family and me, where we savor their signature grilled meats every weekend. I highly recommend it for its unparalleled quality and warm atmosphere.
I also owe a great deal to Hypertrophy, a sports nutrition brand that has supported me throughout my career. Their commitment to excellence allows me to provide top-tier products to my clients, friends, and family. I use them daily and stand behind their quality wholeheartedly.
What inspired your dedication to this field?
As a teenager, I was captivated by the transformative power of training. Seeing myself grow stronger and fitter gave me confidence, not just physically but mentally. However, my true inspiration came from helping others feel that same empowerment. Witnessing people regain their confidence and improve their well-being is what cemented my commitment to health and fitness.
What gap are you striving to bridge?
Over the years, I’ve worked hard to bridge the gap between physical fitness and mental empowerment. My mission now is to help others close their own gaps and discover the strength within themselves. On January 20th, I’m launching a new challenge designed to inspire individuals to unlock their full potential, both physically and mentally.
What sets you apart?
It’s my mindset and attitude that make me unique. Intelligence, talent, and hard work are valuable traits, but I firmly believe that success comes down to having the right attitude and a strong mentality. When you trust yourself and approach challenges with the right mindset, success becomes inevitable. That’s the philosophy I live by and strive to share with others.
How do you choose your projects?
I carefully select projects where I can make a real difference. My focus is on areas where I have expertise and can contribute positively to the lives of others. I prioritize initiatives that have the potential to impact the greatest number of people or create the most profound changes in their lives. If a project doesn’t align with my values or is driven solely by money, it’s not for me.
What does success mean to you?
For me, success is waking up every day feeling good about who you are. It’s about being proud of your work, treating others with kindness, and making a positive impact in their lives. If you can be a good person and make even small improvements in the lives of those around you, you’ve achieved true success—no matter your professional or financial status.
Can you share a proud achievement?
I’ve been blessed with many achievements, but two stand out. One was fulfilling my lifelong dream of attending Mr. Olympia in Las Vegas, an experience I’ll never forget. The other, more recent milestone, was being recognized as one of the top five trainers in the world in terms of revenue. This year, we hit a record-breaking €400,000, which is a testament to the incredible team and community that surrounds me.
What’s next for you?
The next chapter of my journey is focused on a transformative challenge launching on January 20th. This initiative is designed to help individuals unlock their physical and mental potential, guiding them toward a more fulfilling life. I’m putting all my energy into ensuring as many people as possible benefit from this experience.
Beyond this, we’ve been working on two exciting programs. The first, “From 0 to Trainer,” is for those passionate about fitness, helping them build successful careers as personal trainers and achieve financial freedom. The second, “We Manage Your Business,” empowers gym and fitness center owners to scale their operations beyond what they ever thought possible.
This is just the beginning of what I hope will be a legacy of empowerment, growth, and transformation for as many people as I can reach.
